Customer Service

Comfortable underwear and stylish apparel for the whole family | Fruit of the Loom

FAQs

Privacy & Security

Terms & Conditions

SMS Terms & Conditions

Last Updated: May 2025

This Privacy Policy ("Policy") describes how Fruit of the Loom, Inc. ("Fruit of the Loom") handles and secures information we learn about you through our websites ("Sites") and offline. Unless otherwise provided herein, "Fruit of the Loom," "we," "us" and "our" shall mean and include Fruit of the Loom, Inc. and its direct and indirect subsidiary companies, including, without limitation, Union Underwear Company, Inc. d/b/a Fruit of the Loom, Russell Brands, LLC, Vanity Fair Brands, LP and American Athletic, Inc. (collectively, "Affiliates"). For the purposes of this Policy, "Personal Information" means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household.

Please read this Policy carefully. We take your privacy seriously and want to ensure that users of our Sites understand our Policy. If you have questions or wish to contact us about this Policy, please direct inquiries to DataPrivacy@fotlinc.com or call 877-879-7960.

What Personal Information Do We Collect?

1) In the last 12 months, Fruit of the Loom has collected the following categories of Personal Information through our Sites and offline:

Identifiers, including: full name, address, email address, telephone number, birth date, gender, and password used to access features on our Sites.
Payment Information, including: payment method, credit card number, CVV / CID, expiration date, and billing address.
Product Information, including: product name, size, quantity, item number, serial number, and color.
Product Reviews, including: stated opinions/experiences, first name, and last initial.
Commercial Information, including: products purchased, shipping method for purchased products, products you are considering purchasing that are placed in your "Wishlist" or your virtual shopping cart on our Sites, information about products that you have returned, and marketing preferences including email marketing preferences.
Professional Information, including: employer name.
Internet Or Other Electronic Network Activity Information, including: pages visited, links clicked and browsing behavior on our Sites, Internet Protocol (IP) address, Internet service provider information, operating system, referring/exit pages, operating system, date/time stamp, clickstream data, and mobile device information.
Inferences, drawn from the categories of Personal Information listed above to create a profile reflecting a consumer's preferences including preferred sizes and clothing styles.

2) Purposes For Using Personal Information Collected: In the last 12 months, Fruit of the Loom used the categories of Personal Information listed above for the following purposes:

Categories of Personal Information	Purpose For Which Information Is Used
Identifiers Payment Information Product Information Commercial Information Internet Or Other Electronic Network Activity Information Inferences drawn from the categories of Personal Information listed above to create a profile reflecting a consumer's preferences	To Operate our Sites, and Sell and Promote Products bearing our brands
Identifiers Professional Information Commercial Information Product Information Internet Or Other Electronic Network Activity Information	To Communicate with Current and Prospective Customers About our Products, Promotions, and Their Site Accounts
Product Reviews	To Promote Products Bearing our Brands on our Sites and Packaging
Identifiers Commercial Information Internet Or Other Electronic Network Activity Information Payment Information	To Protect Against Malicious, Deceptive, Fraudulent, or Illegal Activity
Identifiers Product Information Commercial Information Internet Or Other Electronic Network Activity Information	To Audit Fruit of the Loom's Customer Interactions, Transactions, and Legal Compliance
Identifiers Product Information Commercial Information Product Reviews	To Identify Issues With and Improve Fruit of the Loom's Existing Products, and Develop new Products
Commercial Information Internet Or Other Electronic Network Activity Information Product Information	To Undertake Internal Research For Technological Development and Demonstration
Internet Or Other Electronic Network Activity Information Product Information Product Reviews	To Undertake Activities to Verify Or Maintain the Quality of our Products; to Improve, Upgrade, or Enhance our Products; and to Promote our Products through Targeted Advertising on Social Media and Online
Internet Or Other Electronic Network Activity Information	To Identify And Repair Errors That Impair The Functionality of Our Sites

3) Sources Of Personal Information Collected: In the last 12 months, Fruit of the Loom collected the following categories of Personal Information from the following sources:

Directly From Consumers: -(a) Identifiers; (b) Commercial Information; (c) Payment Information; (d) Product Information; (e) Product Reviews; (f) Professional Information; (g) Inferences drawn from the aforementioned categories of Personal Information provided by the consumer.
Through Our Sites: Internet Or Other Electronic Network Activity Information.
From Other Sources: If you choose to sign up or log in to our Sites using a third-party service such as Facebook or Google, we may collect information from the service – for example, your full name, email, and profile picture – to facilitate your account creation or log in on our Sites. We may also receive information about you from advertising-related vendors.

4) Disclosure Of Personal Information To Third Parties: In the last 12 months, Fruit of the Loom disclosed the following categories of Personal Information to the following categories of third parties for a business or commercial purpose:

Category of Personal Information	Category of Third Party
Identifiers Professional Information	Service Providers, including providers of the Sites, providers of the Company's customer relationship management software, advertising-related vendors, e-commerce vendors, businesses who are authorized to sell products bearing our brands, cloud storage providers, and shipping vendors (FedEx, UPS, USPS) Government agencies, law enforcement, and other parties as required by law, including in litigation
Payment Information	E-commerce vendors, and providers of the Company's customer relationship management software
Internet or Other Electronic Network Activity Information	Service Providers, including providers of our Sites, data analytics providers, and providers of targeted social media and online advertising
Commercial Information	Service Providers, including providers of our Sites, cloud storage providers, providers of the Company's customer relationship management software, providers of data analytics services, and e-commerce vendors
Product Information	Service Providers, including providers of our Sites, cloud storage providers, providers of data analytics services, e-commerce vendors, and providers of targeted social media and online advertising Government agencies, law enforcement, and other parties as required by law, including in litigation
Product Reviews	Other consumers and users of our Sites

5) No Sale Of Personal Information

Fruit of the Loom does not and will not sell your Personal Information.

6) Financial Incentives Disclosure (Rewards Programs / Communications Channels)

From time to time, Fruit of the Loom provides special offers and benefits ("Financial Incentives") to consumers who participate in our "Rewards Programs" (e.g. Spalding MVP, The Athletic Club, Fruit Family Rewards, Feel Fabulous Rewards) or opt to receive communications from us via email, text, chat, and social media ("Communications Channels"). The information we request from consumers when they sign up may include email address, name, phone number, birthday, gender, product preferences, city / state, or other information that allows us to personalize our communications. Consumers may opt in online and can opt out of the programs or communications at any time by contacting our Customer Service team or by using the unsubscribe methods provided in a communication channel, such as unsubscribe links in email communications or replying "Stop" to text messages.

Consumers who participate in a Rewards Program or opt to receive communications from us via Communication Channels may receive Financial Incentives, such as discounts on products, discounts on shipping, and notices of new products and sales promotions, depending on the program they are participating in. We do not assign a monetary value to the personal information participants provide us by enrolling in Financial Incentive programs, but a good faith estimate of the value is the comparison of the numbers and amounts of purchases made by Rewards Program members and enrollees in Communication Channels to similarly situated customers who do not participate in the Financial Incentive programs. The value of an individual participant's information will vary depending on whether the participant takes advantage of a Financial Incentive. For example, a percentage discount offer will be valued differently depending on how much a customer purchases with the discount.

Privacy Rights

Consumers using our Sites or providing Personal Information to us offline ("Consumers") have the following rights: Right to Know	The right to submit a verifiable request to know: The categories and specific pieces of Personal Information that Fruit of the Loom has collected about the consumer The categories of sources from which Fruit of the Loom collected the Personal Information The categories of Personal Information that Fruit of the Loom sold or disclosed to a third party (other than a service provider) for a business purpose and the categories of recipients of that information The business or commercial purposes for Fruit of the Loom's collection, disclosure, or sale of the Personal Information The retention periods for categories of Personal Information
Right to Delete	The right to submit a verifiable request for deletion of their Personal Information that Fruit of the Loom has collected from the consumer
Right to Correction	The right to submit a verifiable request for correction of their Personal Information that Fruit of the Loom has collected from the consumer
Right to Portability	The right to request Fruit of the Loom transmit the consumer's Personal Information to another entity at the consumer's request
Right to Disclosure or Restriction of Processing "Sensitive Personal Information"	Fruit of the Loom does not collect "Sensitive Personal Information" as defined by California privacy legislation.
Right to Opt Out of "Sharing" for Targeted Social Media and Online Advertising ("Cross Context Advertising") or Other Certain Types of Processing	The right to submit a verifiable request to opt out of Fruit of the Loom sharing Personal Information with vendors for the purpose of cross context advertising or other certain types of processing.

Making Rights Requests

Fruit of the Loom will respond to requests in accordance with applicable law if it can verify the identity of the individual submitting the request. Consumers can exercise their rights in the following ways:

Complete an online privacy request form at this link: Rights Request Form
Send email to DataPrivacy@fotlinc.com
Contact 877-879-7960.

To opt out of the "selling and sharing" of your Personal Information for targeted social media and online advertising ("cross context advertising"), click the Privacy Preferences link located at the bottom of the Site's homepage. Your opt-out request may be processed differently depending on whether you are logged into your account. If you are logged in on a consumer-focused Site, your preference will be associated with your account, and the device on which you exercised your choice. When you log in from another browser, it too will be automatically opted out. If you are not logged into your account or are on a business-focused Site, your request will only be associated with that one browser. After opting out of the selling and sharing of your personal information for cross-context behavioral advertising, you may still see ads from us; however, they will not be tailored to you.

How We Will Verify Your Request

We follow the processes described below to verify the person making a request to know or a request to delete is the person about whom we have collected personal information.

The verification process that we follow will depend on the nature of your request as described below.

Requests To Know Categories Of Personal Information: We will match at least two data points that you provide against your Personal Information we already have in our records and that we have determined to be reliable for purposes of verifying your identity. Examples of relevant data points include your mobile phone number, your zip code, or information about products that you have purchased from us.
Requests To Know Specific Pieces Of Personal Information: We will match at least three data points that you provide against your Personal Information that we already have in our records and that we have determined to be reliable for purposes of verifying your identity.
Requests To Delete Personal Information: We will require a match of two data points as described above. We may request additional data points to further verify your identity, depending on the information you request to delete.

We have implemented the following additional procedures when verifying the identity of requestors:

If we cannot verify your identity based on the processes described above, we may ask you for additional verification information. If we do so, we will permanently delete the verification information that you provide promptly after we have completed the verification process. We will not use that information for any purpose other than verification.
If we cannot verify your identity to a sufficient level of certainty to respond to your request, we will let you know promptly and explain why we cannot verify your identity.

Non-Discrimination Policy

Consumers have the right not to be subject to discriminatory treatment by Fruit of the Loom for exercising their privacy rights under applicable law, and Fruit of the Loom will not discriminate on that basis. However, Fruit of the Loom may charge a consumer a different price or rate or provide a different level or quality of goods if the difference is reasonably related to the value provided to the consumer by the consumer's Personal Information (see Financial Incentives Disclosure above).

Authorized Agents

You may designate an authorized agent to exercise your right to know or your right to delete by submitting to us a completed "Authorized Agent Designation" form. You can obtain the designation form by contacting us at DataPrivacy@fotlinc.com.

If an authorized agent submits a request to know or a request to delete on your behalf, the authorized agent must submit with the request either (a) a power of attorney that is valid under law, or (b) a document signed by you that authorizes the authorized agent to submit the request on your behalf. In addition, we may ask you to follow the applicable process described above for verifying your identity.

Right to Information About Disclosures of Personal Information for Direct Marketing Purposes

Consumers can request information from us whether we have disclosed Personal Information to any third parties for the third parties' direct marketing purposes. We will not sell your Personal Information to, or share it with, third-party companies for their direct marketing purposes without your consent. Consumers desiring to request further information about our compliance with these laws or who have questions or concerns about our privacy practices and policies are welcome to contact us using the contact information below.

Your Browser Settings

We do not honor Do Not Track requests; however, certain third party companies that assist us with website analytics may do so. If you notify us of your privacy preferences through a Global Privacy Control ("GPC"), we will honor your request each time it is received with respect to the browser that sends us the signal.

We do not engage in the collection of Personal Information about your online activities over time across third-party websites or online services.

Children's Privacy

We take the privacy of children seriously. Our Sites are not directed at children under the age of 16. We do not knowingly collect personal information from children under the age of 16. If you are under the age of sixteen (16), you are not permitted to use our Sites and should not send any information about yourself to us through our Sites. Please contact us using the contact details below if you believe we may have collected information from your child under the age of sixteen (16), and we will work to delete it.

We use both session cookies and persistent cookies on our Sites. A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We may link the information we store in cookies to your Personal Information in order to provide a faster and more pleasant online shopping experience.

We use session cookies to make it easier for you to navigate our Sites. We use session cookies to record session information, such as which web pages a user has visited, and to track user activity on the Sites. Session cookies expire when you close your browser.

We use persistent cookies to track and target the interests of our users to enhance the experience on our Sites. Persistent cookies remain on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your browser's "help" file.

By using our Sites, you consent to our use of tracking technologies as described above.

Links to Third Party Sites

From time to time, our Sites may link you to other sites ("Linked Sites") that are not owned by us. We do not control the collection or use of any information, including Personal Information that occurs during your visit to the Linked Sites. Further, we make no representations about the privacy policies or practices of the Linked Sites, and we are not responsible for the privacy practices of these Linked Sites. For example, if you click on a link to Facebook from our Sites, your activities on the Facebook site are governed by Facebook's policy, not ours.

Be careful of disclosing any of your Personal Information when leaving our Sites. We encourage you to be aware when you leave our Sites and to read the privacy statements of each and every website that collects Personal Information.

Third Party Advertising-Related Vendors

We may use advertising-related vendors to target advertisements to you on our Sites, across the web, via email, on your mobile device and on any of your other devices, based on the personal and other information we have collected from and about you, as well as information relating to your and other users' visits to this and other websites and online services. We also work with third party companies to assist us with website analytics, such as evaluating the use and operation of our Sites so that we can continue to enhance the Sites and the information contained within.

Please note that our online and email advertising-related vendors, including but not limited to, Facebook, Google, PayPal, TikTok, and Twitter, may use cookies, pixel tags, web beacons, clear GIFs, or other similar technologies in connection with the Sites to help manage our online and email advertising campaigns and strengthen the effectiveness of such campaigns. For example, if a vendor has placed a unique cookie on your computer, the vendor may use pixel tags, web beacons, clear GIFs or other similar technologies to recognize the cookie during your visit to the Sites and to learn which of our online advertisements may have brought you to our Sites, and the vendor may provide us with such other information for our use.

Advertising-related vendors may place or recognize a unique cookie on your browser (including through the use of pixel tags) or recognize an identifier associated with your mobile device. These companies may also use these technologies, along with Personal Information and other information they or we collect on the different devices you use, to recognize you across the devices you use, such as a mobile device and a laptop or other computer. If you would like more information about these practices, go to www.aboutads.info. To learn about your choices in connection with these practices on the particular device on which you are accessing this policy, please visit thenai.org/opt-out and www.aboutads.info/ to opt out of tracking and targeted advertising using cookies or similar technology. You may download the AppChoices app at www.aboutads.info/appchoices to opt out in mobile apps. You may also click on the informational icon contained within each interest-based ad.

You can opt out of the sharing of your data with third-party partners for the purpose of displaying personalized advertising and content on other platforms. To opt out, click ‘My Privacy Preferences’ at the bottom of any of our Sites.

Security

The security of your Personal Information is important to us. We follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once we receive it, and to guard that information against loss, misuse or alteration. When you enter Personal Information on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). Other than the verification process prompted by your request, we do not send e-mails asking you to provide or confirm Personal Information. If you receive such an e-mail, please forward it to DataPrivacy@fotlinc.com immediately and then delete it.

Please note, however, that no usage or method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we use commercially reasonable means to protect your Personal Information, we are mindful of the pervasiveness and dangers of spyware, adware, and other threats, so cannot guarantee the absolute security of Personal Information.

Changes to this Policy

We reserve the right, in our sole discretion and at any time, to amend this Policy. Please check this page periodically for changes. Your continued use of our Sites following the posting of changes to this Policy will mean that you accept those changes.