Comfortable underwear and stylish apparel for the whole family | Fruit of the Loom

Men's Underwear

Support so good, you'll forget you're wearing anything at all

Male shirtless in baby blue boxer briefs leaning against kitchen counter. Behind him is the kitchen wall with a counter. The wall and counter are both made of what looks to be a slab of granite that is a cream color with these very heavy and thick light brown lines running all throughout it very randomly. Yes, there's granite on the wall. We only choose the fanciest of places to do photoshoots at! On the countertop you see a wooden cutting board leaning up against the wall and a stack of two fancy looking black coffee cups. There are black cabinets underneath. To the right of that is a black cooking range. In the foreground is a kitchen island that has a waterfall edge and its made of the same fancy granite looking stuff. The star of the photo is a well-tanned man with dark curly hair and a goatee and mustache combo. He isn't wearing a shirt but he is happy and smiling because he is wearing Fruit of the Loom boxer briefs in a light blue color with a greyish waistband. He is looking off to the side of the picture smiling at someone that we cannot see.

Because going commando is a gamble

Discover your favorite layer.

SWEATS

Layer responsibly.

APPAREL

Apparel that has your back. And bottom.

UNDERWEAR

Level up your underwear game.

Our top drawer picks- literally

Discover our best kept collections.

A man getting out of a fancy emerald color tile shower. He is shirtless with a white towel draped around his shoulders. He is wearing royal blue color CoolZone boxer briefs that have a grey waistband to them with Fruit of the Loom written on them. He has his arm bent wiping at his hair because he just got out of the shower.. In his underwear as one does.

CoolZone®

We thought you couldn’t get any cooler. Then we created CoolZone®— underwear made with breathable mesh in all the right places. It keeps you cool and dry where it counts, which is pretty cool…and dry.

360° Stretch

Soft, flexible fabric. No pinching or bunching. All-around stretch. Our 360° Stretch products flex to fit everything in your life, from half marathons to whole pizzas.

Welcome to your bedroom, where its acceptable to be in your underwear while laying on the bed. The walls and the bed headboard are both the same shade of a dark, rich, navy blue. Theres a mainly out of frame photo hanging on the wall where you see the gold frame. The pillow and bedding are both white. There is a yellow nightstand that’s also slightly out of frame. Now the main focal point of the photo. A male smiling and looking at his phone while lounging on the bed. He is wearing electric blue boxer briefs that have a grey waistband with writing on them to read Fruit of the Loom.

Breathable

Every guy could use a little breathing room. Our Breathable Collection for men is designed with airflow-friendly fabric that keeps you cool, dry, and comfortable—no matter what your day throws at you. Finally, your lower half can breathe easy.

Well made. Well priced.™

About Fruit of The Loom

Fruit of the Loom began with a revolutionary idea to make good clothes affordable. We must have been on to something because we’re still here almost 200 years later. No one else makes clothes this well made, this well priced.™